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Cause Related Marketing is one of the most effective ways your company can demonstrate its support for stopping impaired driving while publicly promoting your commitment to the cause. You can:
To discuss your Cause-Related Marketing idea or for other Corporate Giving ideas, please contact Dawn Regan, Director of Public Awareness & Partnership Campaigns at 1-800-665-6233, ext 223 or email dregan@madd.ca. Examples of Cause Related Marketing
Reward yourself. Get the BMO MADD Canada MasterCard Reward yourself with 1 AIR MILES®† reward mile for every $20 spent or 0.5% CashBack® and pay no annual fee1 Every time you use your BMO MADD Canada MasterCard to make a purchase, a payment is made to MADD Canada from BMO Bank of Montreal at no additional cost to you.
“SUPPORT US AND SAVE!” Introducing MADD Canada’s MagFundraising store Order or renew your magazine subscriptions online and save up to 85% off newsstand prices. Choose from over 600 magazine titles, including 60 French magazines. 37% of your purchase will go directly to MADD Canada. With the holidays fast approaching, magazines make great gifts for friends, family members or co-workers! Plus, as a special thank you when you buy or renew at least 2 subscriptions, you will receive a $5 Second Cup Café Card, redeemable at any participating Second Cup store across Canada! Thanks for your support!” Order today...
The program has been developed in conjunction with Giving-Matters, a division of Teldon Media Group, to offer MADD Canada’s supporters a new, fun and exciting way to help with our cause. Most individuals and businesses purchase greeting cards throughout the year, and the new MADD Canada greeting card website will provide all MADD Canada supporters an opportunity to order greeting cards for many occasions. Cards are printed and shipped within 10 working days from order confirmations. MADD Canada is committed to making our roadways and waterways safer for everyone. By participating in MADD Canada’s greeting card program, your efforts will help towards this goal. To learn more about this exciting new initiative and to order your cards today, please visit www.madd.giving-matters.com. Every day, 4 Canadians are killed and 190 are injured as a result of impaired driving crashes. MADD Canada's mission is to stop impaired driving and to support victims of this violent crime. We believe that it is everyone's responsibility to help stop impaired driving. By putting a tag on your key chain, you will help to build awareness to prevent impaired driving for your children, family, friends and all associates who are affected. Lost and Found will donate a minimum of 20% of net sales from this program to MADD Canada to contribute to the prevention of impaired driving. Please contact us at: www.lostandfoundkeys.org
Download The Keys by Danica Danielsen Danica Danielson is donating a portion of all sales of her song The Keys to MADD Canada. Visit her website and download the song on iTunes. 
Ontario Graphic Licence Plate Program
The plates cost $77.75 for a set of regular series graphic plates. A $20.00 shipping and handling charge will be applied for plates purchased from MADD Canada and you will be able to choose from a list of available plate numbers. When you receive your plates, you will need to take the plates, the form letter (which accompanies the plates) and your vehicle ownership information to a Driver and Vehicle Licence Issuing Office to transfer the plates into your name and attach the plates to your vehicle. The Province of Ontario will pay royalty fees to MADD Canada of $2.25 for each set of regular series plates purchased. You can also choose to add the MADD Canada graphic to a personalized licence plate. These plates can be ordered at Driver and Vehicle Licence Issuing Offices, online at www.ServiceOntario.ca or by phone at 1-800-AUTO-PL8 and MADD Canada will receive royalty fees of $4.50 for each set purchased. Please contact Dawn at dregan@madd.ca or by phone at 1-800-665-6233, ext. 223 to purchase your plates and show your support for MADD Canada. MADD Canada’s iconic Red Ribbon Car Magnets are available for sale at Canadian Tire. Pick yours up today and show your support for MADD Canada!
Simply sign up online, make a list of your guests, and One Green Balloon takes care of the rest. No need for stamps, invitations, thank you cards or the stress of tracking your RSVP’s. We take care of it all. Instead of all the wasted time, stress and wasted resources required to shop for, purchase, and wrap a gift, your guests simply RSVP online and make a secure contribution which is divided between MADD Canada and the purchase of one special gift, or you can choose to donate your entire gift to MADD Canada. It’s up to you. Children and adults alike will experience that it truly is as good to give as to receive, and your guests will thank you, as this is the easiest, most satisfying gift that they will ever give. Please go to www.onegreenballoon.com to host your next special event in support of MADD Canada.
Go to the FundTunes site, then select "buy/donate" and choose a MADD Canada 5 or 10 song bundle! You'll be instantly sent a redemption code by email and a link to the fundtunes.chooseyoursongs.com music store! Update your music library monthly and support MADD Canada at the same time!
Car Heaven offers car owners a convenient and cost-effective way to retire their old, high-polluting cars. The vehicle is towed for free (value-$200), recycled, and proceeds from the scrap materials are donated to affiliated charities including MADD Canada. All participants receive a charitable tax receipt for their donated vehicle. In addition, they get the satisfaction that comes from knowing their vehicle was environmentally recycled and that they've helped charity. Since its launch in 2000, Car Heaven and its program partners have retired more than 90,000 smog-causing vehicles and generated more than $200,000 for its affiliated charities. To donate your car or obtain more information please call 1-866-535-7312 or visit the Car Heaven website at www.carheaven.ca. Please identify MADD Canada as your charity of choice when completing the donor form. Car Heaven is an initiative of Summerhill Impact and Canada's largest vehicle recycling program for charity.(www.summerhillgroup.ca) Donate your Shoppers Drug Mart® Point and/or HBC Rewards We have a great opportunity for you to support MADD Canada made available by Shoppers Drug Mart® and HBC Rewards. By donating some (or all) of your Shoppers Optimum Points™ and/or your HBC Rewards Points to our organization, you are enabling us to use your points at Shoppers Drug Mart® and/or The Bay/Zellers/Home Outfitters toward the purchase of products and supplies we need for our ongoing programs. Shoppers Drug Mart® - To donate your Shoppers Optimum Points™, please go online to www.shoppersdrugmart.ca/donate and browse the Shoppers Optimum section. Then click on “donate your points” and follow the instructions to choose MADD Canada as the recipient of your points. If you are not presently a Shoppers Optimum Member™, next time you are in a Shoppers Drug Mart ask for a card which is at no cost to you. HBC Rewards - To donate your HBC Rewards Points, please go online to www.hbc.com/community. Then click on “donate to an existing community” and type in MADD Canada under community name to donate your points. If you are not presently an HBC Rewards Member, next time you are in The Bay/Zellers/Home Outfitters ask for a card which is at no cost to you. With your support, we can stop impaired driving and support victims of this violent crime. Fonora Textile Inc. presents the safety vest in support of MADD Canada.
Be prepared for all emergencies! Order your vest today! 10% of the proceeds of this sale will support MADD Canada’s effort for safer communities. MADD Canada has always prided itself on providing the highest quality resources for the public to stop impaired driving and to support victims of this violent crime. In addition to our programs and services, MADD Canada has joined forces with Innocorp, Ltd. to market educational anti-impaired driving products. This partnership combines quality products with lifesaving messages. Innocorp, Ltd. will provide revenues to MADD Canada for every product you purchase through us. So don’t forget to tell your friends in prevention that they too can purchase these educational products while benefiting MADD Canada. Click here to view the products or visit www.fatalvision.com but make sure to place your order through MADD Canada so that MADD Canada benefits from your purchase. To order products, call Ardene Vicioso at 1-800-665-6233, ext 227.
MADD Canada in association with New Line Innovations distributes chocolate mint candies in honour boxes across the country to retailers who agree to put out the boxes with MADD Canada receiving revenues from these boxes. These boxes also help generate awareness of the dangers of impaired driving. MADD Canada in association with Caring Hands Publishing produces a magazine in various markets across the country. MADD Canada receives revenues from business ad sales. The magazine also helps generate awareness of the dangers of impaired driving. MADD Canada partners with various vending machine vendors who distribute vending machines across the country to businesses. Businesses agree to display the machines with MADD Canada receiving revenues from these machines. These machines also help generate awareness of the dangers of impaired driving.
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You can now show your support for MADD Canada by purchasing a Province of Ontario graphic licence plate. These plates are available directly from MADD Canada or Driver and Vehicle Licence Issuing Offices across the province.
Red Ribbon Car Magnet
You can now show your support for MADD Canada by hosting a One Green Balloon Event.
Don’t take unnecessary chances! Keep a vest in your car and protect yourself by wearing a safety vest during vehicle breakdowns.
Click here to order the single pack ($3.99)
