National Newsletter - Summer 2011

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• Campaign 911 Takes to the Roads and Waterways
• “I Became A Victim When…” Posters Unveiled
• Remembering Kazuyo Iida
• Recognizing the Special Volunteers Who Help So Many Victims
• Final Edits Underway on New School Assembly Program
• Kali’s Story Takes TV Viewers Beyond the Stats
• Personal Stories Highlight MADD Canada’s Annual Victims’ Weekend
• Good Hands and Red Ribbons: Exciting Things Happen When We Team Up
• Join MADD Canada as it Makes Strides for Change
• Many Hospitalized Impaired Drivers Avoid Charges
• Chapter Notebook
• Support MADD Canada and Gain Rewards with BMO MasterCard
• Ontario Licence Plates Benefit MADD Canada
• OARA Sponsors MADD Canada

Campaign 911 Takes to the Roads and Waterways

Despite the dangers, some people still take the risk and drive impaired. The sight of police lights flashing in their rearview mirror may be the only thing that will stop these drivers. With its national Campaign 911 program, MADD Canada is giving the public a way to help police identify those drivers and get them off the roads.

“Campaign 911 encourages the public to call 911 to report suspected impaired drivers to police,” said MADD Canada National President Denise Dubyk. “It also sends the message to impaired drivers that other motorists are watching, and you will be reported to police.”

MADD Canada marked the 5th anniversary of its successful Campaign 911 program with a national launch in Hamilton, Ontario this spring. The city was chosen as the honourary site for this year’s launch because it has installed both road and boating signage in the last year. The road signage project was led by Chapter volunteers in partnership with the City of Hamilton and
Hamilton Police Services. It was initiated in memory of 22-year-old Jesse Augustine, who was killed by an impaired driver in 2008. Jesse’s family and friends hosted a bike rally to raise money for MADD Canada in memory of the young man, with the funds going towards 20 Call 911 signs. Hamilton was also one of the first communities to have MADD Canada’s new Report Impaired Boating signage.

Impairment-related crashes continue to be the leading criminal cause of death in Canada, claiming between 1,350 and 1,600 lives each year. An additional 68,500 Canadians are injured in impairment-related crashes annually.

As part of Campaign 911, MADD Canada Chapters and Community Leaders across the country team up with local and regional police, government and community organizations to spread Campaign 911’s message. Signs, billboards, public service announcements and other materials provide the public with information on the possible signs of an impaired driver, tips on what to do when they see one and other road safety reminders. Effective Call 911 programs have been shown to increase arrest rates in impaired driving cases by an average of 30%.

MADD Canada is pleased to recognize Allstate Insurance Company of Canada and Maritime-Ontario Freight Lines Ltd. as Official Sponsors of the 2011 Campaign 911 program, as well as our national law enforcement partners: the Canadian Association of Chiefs of Police, Canadian Police Association and Canadian Association of Police Boards.

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